The study also found that mid-level influencers (those with 50,000 to 100,000 followers) typically have about 20% fake influencers. According to the study, the influencers they have worked with have about 78% fake followers.Д«rands like Pampers, Olay, Neiman Marcus, and LвЂ™Occitane are also among the top 10 list of brands with fake influencers. In fact, a Points North Group study found that Ritz-Carlton tops the list of brands that have fallen prey to influencers with fake followers. How Do Fake Instagram Influencers Affect Brands?ДЄ lot of brands, even the big ones, have made the mistake of partnering with a fake Instagram influencer. In other words, they arenвЂ™t actually engaging real people and these fake accounts wonвЂ™t engage with their content. So a large portion of the followers of these fake influencers are bots or fake accounts. There are sites that let you buy a certain number of bot followers for a fixed price. These fake Instagram influencers try to take a shortcut and pay to get more followers. That isnвЂ™t too big of a stretch because a large social media following is what attracts certain brands when theyвЂ™re looking for an influencer. This is mainly because of the mistaken belief that being an influencer is all about getting millions of followers. While every social media user is susceptible to the occasional bot followers, these influencers willingly sign up for them. So working with them wouldnвЂ™t yield any real results. In other words, they have no real influence. #2: Analyze the Quality of InteractionsДЇirst of all, what do we mean by a fake influencer? The simplest explanation is that a fake influencer is someone who presents themself as an вЂњinfluencerвЂќ but whose social media following is largely made up of bots and fake accounts.#1: Look for Unusually Low Engagement Rates.How Can You Identify Fake Instagram Influencers?.How Do Fake Instagram Influencers Affect Brands?.

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